Patient formation & retention, in your practice's voice
Most chiropractic websites open with back pain — so they attract back-pain patients, who leave when the pain does. LivingPractice starts the conversation where it belongs, and sends you people who already understand what they're coming for.
Live, right now
This is the same agent running live in production at Ozark Wellness — the founder's own practice in Missouri. Not a mockup, not a canned script.
Talk to it the way a prospective patient would. It won't ask for your phone number. It won't list services. It meets a visitor where they are — anxious about a symptom, curious, already aligned — and when they're ready, it routes them into the practice's own scheduling.
Anonymous educational assistant — no name, no contact info, no account. Conversations are not stored after your session ends. Designed this way to protect health information: nothing is collected, so no PHI is ever created or held. Not used for AI training.
The pattern
The patient comes in hurting. You help. The pain resolves — and so does the relationship. They got what they came for. They were never offered anything else to come for.
So the cycle resets. Find a new patient. Earn trust from zero. Lose them when the pain stops. Begin again. It's not that the practice is empty — some weeks it's full. But full of the wrong rhythm — a door that never stops swinging, a schedule you have to refill faster than you can deepen anyone in it. The work of acquiring keeps crowding out the work of forming.
You're being sold the same answer: more new patients. Shinier funnel, louder ads, faster churn. The practices that last do the opposite — they keep the people who already came. Retention isn't a tactic. It's formation.
What LivingPractice is
Live today
The front door. A real conversation with every website visitor, in your practice's voice — so the people who book already understand what they're coming for.
In build — the flagship
Accompanies each patient between visits, through the wall where most patients quietly disappear — when the pain resolves but the understanding hasn't shifted yet.
In build
Turns the same intelligence toward the practice itself, so you can see what's consolidating and what's quietly draining away.
It does the work you'd pay a marketing agency $1,500 a month to do — qualifying and educating every visitor — except it actually carries your philosophy, and it costs $33.
The flagship — in build, shipping together
Most patients hit a wall when the pain resolves but the understanding hasn't shifted — and they quietly disappear. The retention pair is built for that wall, and it ships as one piece.
The Mentor works with your patients; the Console shows you everything it's doing — the two ends of keeping people long enough to change their lives.
Expected around $99/month when they ship, including up to 300 active patients — which breaks even at less than one retained patient per year. Founding Practices get first access at founding pricing.
The founder
I'm Dr. Joe Fiorino — second-generation chiropractor. For twenty years I've run a generational practice in the Missouri Ozarks on retention, not acquisition: one new patient a week sustains my practice of 40–50 visits per 4 half days a week, because patients who understand why they're under care don't leave when the pain does.
Some of the families I see are the children of people I've been seeing for 10–20 years. If I can do it, so can you.
I built an AI to do what I've been doing manually for two decades — and it runs live on my own website.
— Dr. Joe Fiorino, Ozark Wellness
Deployment
About 10 minutes of setup, then one line of code on your site — or send it to your webmaster.
Five-step onboarding: your practice identity, philosophy, visit logistics, and scheduling method. About ten minutes.
It builds a profile from your answers — your voice, your philosophy, your approach to new patients. No templates.
A single script tag — or send it to your webmaster. Works on WordPress, Squarespace, Wix, custom builds.
Pricing
Founding Practice
Price locked for as long as you stay.
Founding isn't a discount tier — it's a working seat. Founding practices share their (anonymized) numbers and an honest account of what worked.
Become a Founding PracticeMentor + Practice Health Console
Includes up to 300 active patients. Breaks even at less than one retained patient a year.
The Mentor Agent in build
The Practice Health Console in build
Together
The Mentor works with your patients; the Console shows you everything it's doing — the two ends of keeping people long enough to change their lives.
Join the waitlistThe math: one new patient covers years of the Formation Agent. One retained patient covers a year of the Mentor.
The Letter
A short weekly letter on formation, retention, and running a principled practice — from a DC who's still in practice. Read it in three minutes or listen in the car.
Deploy it today, and your website is already running the conversation the way it should run. When the Mentor Agent and the Practice Health Console ship, you won't be re-sold on LivingPractice — you're already inside it. You'll just be extending what you have.
Start onboarding →$33/month · Price locked · Cancel anytime
